On the Internet, Web design tips are available in a plethora of ways. A lot of people have their own opinions on what the ideal web design looks like. This is because to a degree design is subjective. What one person loves is something another person might not like.
However web design is among of the main aspects that determine the effectiveness of a website. In fact, more than half of the people claim that the appearance of a website is their primary factor in assessing the credibility of a company. This means that it can also affect conversions bounce rate, conversion rates, and much more. izmir escort bayanlar
Oh, if only there was a way to obtain some reliable data about how to make a an effective web design. It’s there! A lot of it has been collected into this piece. Keep reading for some helpful web design advice supported by scientific research. Do not rely on your intuition and implement strategies that are which have been proven to be effective.
Scientifically-based web Design Tips to Smash the Next Website Project
In this article, we will provide research-based advice and tricks on how you can improve the design of your website.
1. Make speed of your site an absolute priority
It’s likely to be one of the most debated facts in the world of web design that speed is essential. Research has proven that it has an impact on everything from bounce rate to customer satisfaction, conversions, and revenue.
If your website is not performing well visitors will leave and not stay around. Period. Additionally, since users are concerned about speed, search engines do too and incorporate your site’s performance in ranking. Therefore, it is essential to make your website speedy as you can.
2. Utilize the Fold
The question of whether there is an actual thing called the fold is an ongoing debate. Some believe that due to the wide variety of screens available the fold isn’t an issue any more. Other people have a different take.
The reality is that in the year 2018 the average user spends the majority on their screens in the upper tier, and then a dramatic drop. 74 % all their attention is spent to the first two screenfuls.
It seems that the fold is still important. On your website, that means you have to prioritize your website’s content, and utilize the space you have available to lure users so that they stay. Here are some suggestions for doing that:
- Make sure you have a clear and clear headline — Explain the benefits your website can offer visitors, then highlight the advantages. Make it short and use the power words. For more tips take a look at our copywriting guidelines.
- Include your primary CTA to improve your chances of conversion, the fold is the place to kick off the user experience. Be sure that your CTA is visible and clear.
- Include media — Images, videos or audio help emphasize your point. We’ll talk more about images and videos further down.
Get more fantastic examples of these practices you can read more about the practices in this post.
3. Profit from Hick’s Law
Hick’s Law states that the more options one is presented with, the more time it have to take to take a decision.
There’s an interesting study of this phenomenon that showed shoppers in the supermarket were offered different types of jam to taste. The end result was that people with more choices were more likely to buy jam than those with fewer choices to pick from.
What is the significance of this for your site? You could have the ability to increase your conversions by limiting the choices you provide to your visitors. Here are some examples of how that could appear like:
- Reduce the amount of menu items
- Limit fields on forms
- Make sure you focus on one message to take action
- Only show social buttons for the networks that you are active on.
- Set a goal for each page
There are many other ways to minimize the anxiety on your site and help users make the choices you would like for them to choose. There’s an eBook on this topic.
4. Keep it Simple
In keeping with the concept of less, this is also applicable to your design overall. A massive study conducted done by Google has revealed that users don’t enjoy visually complex designs. The basic idea is that the more complicated your design is, the less likely it will be perceived by people as attractive.
What does this mean for your website? Beyond the previous point below, here are a few suggestions:
- Consider rethinking the use of the sidebar The trend is growing as more and websites are abandoning the sidebar and opting for a single-column designs (for instance, the site you’re currently on). This means less distractions and puts the attention completely only on content.
- Keep to the regular layouts Users enjoy familiarity and may be annoyed by strange design styles for websites. So, it’s best to stick to the same designs and patterns. There are still strategies to be distinctive in new ways.
5. Avoid Carousels, Sliders, Tabs and Accordions
Carousels are a favorite of website owners. It’s likely to be one of the most requested features by customers. The research indicates that they’re not very useful.
One of the most astonishing information is out of Notre Dame University. The webmaster at the university observed that the first slide of a carousel got nearly 90% of clicks, while the other slides were mostly neglected.
Ninety percent! Doesn’t sound like other slides are worth the effort do they? It seems like the reno web designer who try to talk their customers out of using a slider did the right idea to begin with.
Tabs and accordions suffer from the same issue as carousels and sliders – they are often neglected. This is exacerbated due to the fact that a small percentage of people actually read through the entire page. The majority of people simply scan and therefore are unlikely to make additional clicks to view your page’s content.
What if, however, you’re required to include information in these areas in some way? We’re getting close to that point right now.
