Best Google Ads Management Services Company The right strategies must be adopted in order to generate traffic to a website and make a business prosper. In this sense, Google Adwords is an effective tool adopted by countless artisans, traders, and businesses (small, medium, and large) around the world. It is an adware program that works through simple ads. The principle of the Google Adwords program is based on an instant bidding system on keywords purchased by each advertiser (user).
The tool is effective but paying. Therefore, it is important to know how to use it to maximize income and avoid loss of money. In other words, it is quite possible to pay less than your competitors on Google Adwords while having a good return on investment.
Discover our 4 expert tips to pay less on Google Adwords.
TIPS 1: CHOOSE THE RIGHT MARKETING OBJECTIVES
Since Best Google Ads Management Services Company is a way to get the most traffic to your site, it is important that your site is well designed to meet your marketing objectives. If you want to sell your products to more customers, your business strategy must be effective, your site must encourage purchases. Otherwise, even if your Google Adwords campaign is a total success, your turnover will not increase. So avoid focusing only on paying less on Google Adwords or having a successful Google Adwords campaign. It is important to consider all the factors that will help sell your products and increase your turnover.
First marketing objective: Develop notoriety
This objective occurs most of the time during the launch of a new product or a new brand. When you want to promote change or development in your organization. Or quite simply when you want to present your existing products or services.
Second marketing objective: Generate interest
This objective most often meets the need to distinguish its products or services from competing offers. It also encourages Internet users to discover them in more detail.
Third marketing objective: Incite to action
Here is a sales or conversion objective. If you choose this objective, you want to reach a very qualitative audience that is about to make a purchase. It responds to the need to sell a product or service. It is essential to choose your marketing objective carefully in order to then use all the features of Google Adwords effectively. A final objective can be added to the three marketing objectives. This is remarketing. It allows you to retarget Internet users who already have a point of contact with your products or services.
TIP 2: OPTIMIZE COST PER CLICK
The first secret to paying less on Google Adwords is to optimize the cost per click (CPC) of your advertising campaign. How to proceed?
• Remember to clearly define your targets: that is to say, the Internet users for whom your message is intended. If your subject is intended for a specific geographical area, it must be defined. By geographically limiting your keywords, you reduce the cost of the click, and therefore you will pay less for your Google Adwords campaigns.
• Avoid broad keywords: broad targeting is offered on Google Adwords so that your ads are visible to as many Internet users as possible. However, it has a downside. Indeed, your ads will be displayed in response to queries that do not relate to your business. As a result, lots of clicks, but little ROI.
• Use keyword exclusion: it is also a way to invest intelligently and therefore pay less on Google Adwords. With this option, your ad will not appear if an Internet user has typed in the keyword that you have identified as “to be excluded”.
• Create a broadcast schedule: this is a practical option to not lose conversions and guarantee to pay less on Google Adwords. However, this option is expensive and does not necessarily have more added value. It is more relevant to have a broadcast schedule set up according to well-targeted times and days.
Google Adwords is more than a suitable tool for those who master its features.
TIP 3: THINK ABOUT IMPROVING THE QUALITY SCORE OF YOUR KEYWORDS
The Quality Score is a score assigned by Best Google Ads Management Services Company to each of your keywords. This is a score out of 10 determined by considering the consistency of several criteria, including the keyword, the ad, and the content of the landing page (destination page). In order to pay less on Google Adwords, it is important that your Quality Score is as high as possible. The more relevant your ads and landing pages are, the more your quality score increases and therefore the less you pay on Google Adwords.
Quality score = ad content + keyword + landing page friendliness
A concrete example to pay less on Google Adwords thanks to the Quality Score:
Here’s how the Quality Score affects your ad placement.
Formula: Max bid X Quality score = Ad rank (adposition)
The Ad Quality Score is multiplied by the max bid you are willing to pay to yield a number called Ad rank. it is the latter that determines the position of your Adwords ads. So the higher your quality score, the less you will need to pay to get a good Ad rank and therefore a good positioning.
In this example above, you pay three and a half times less on Adwords than your number 3 competitor to be in first position thanks to a better quality score.
TIP 4: AN OPTIMIZED LANDING PAGE
By clicking on your ad, Internet users are directed to a page: the destination or landing page, also known as the landing page. To succeed in a paid referencing campaign on Best Google Ads Management Services Company, the Internet user must be directed to the page that deals with the subject that interests him and not to the home page of your site except in special cases such as for central reservations, hotels, etc Internet users must be able to access the information they are looking for in a maximum of 3 clicks. If you don’t have a landing page on your site that fully corresponds to your ad, you must create a new page that can correspond to it. It is an effective method to have better returns on investment, to benefit from a lower cost per click, and therefore to pay less on Google Adwords.
Conclusion :
Thus, it is essential to remember that it is possible to pay less on Google Adwords provided you know how to clearly define the marketing objectives of your company, the targets of the ads, the relevance of the keywords, and the landing page. Having a high-Quality Score is a sure way to ensure the effectiveness of your campaign, but also to optimize your investment.
