Social media has long been recognized as the ocean of several businesses opportunities that use technology. This is especially true since the globe has brought technology to the surface. Social media has been the trend of various businesses and helping them to grow their business. Real estate was one of the well-known industries utilizing various social media platforms like Facebook, Instagram, LinkedIn, YouTube and websites.
Social media and Pakistan
In Pakistan, with rising growth of smart phones of 4G technology, every person whether rich or poor, carrying smartphone with active internet connection. In Pakistan before purchasing anything we visit internet for its price, availability and its alternatives. Real estate is the same market, especially in Pakistan. Because in Pakistan, real estate business can be seen blooming in all its shades.
There are 30 million Internet users, 15 million smartphone users, and around 12.8 million monthly active Facebook users in Pakistan. There are 19.6 million active social media users in Pakistan. 16.2 million of them use mobile devices to access social media. These websites provide best opportunity to real estate developers to target their potential customer and spread the information about specific project.
The importance of online property portals is demonstrated by the fact that 90% of old age people and 91% of millennials start their house search online instead of through personal recommendations. Due to this, social media sites like Facebook and Instagram are now useful for advertising real estate listings. Digital marketing found its way in Pakistan pretty late.
In old days when we had to purchase any property we physically had to visit different agents and location which increased the chances of fraud, more prices as well as commission problem. Now, before contacting an agent or advisor, the majority of real estate purchasers go through online searches for houses, facilities and reviews or potential alternatives.
Use of social media create benefits to real estate investor as well as person want to purchase property. People of other cities can see the development of particular project online in other cities. In Pakistan, most of the investment in real estate comes from Overseas Pakistan. On internet they can easily view, analyze and have their decision making process easily. They can purchase property without coming to Pakistan.
Online marketing companies
Without a question, traditional marketing has benefited company from the very beginning. But as the saying goes, “changing with the times,”. It’s time to abandon or increase the new trends of marketing. Digital marketing services are very essential in today’s society, regardless of the type of business you operate.
Digital marketing gives one an unparalleled level of exposure, particularly in a field like real estate. Digital marketing, particularly social media marketing, has emerged as a way for people to both publicize their opinions and their products to a much wider audience.
In Pakistan, traditional marketing in real estate is to print ads on newspaper, billboards, radio and TV commercials. But these things are old and costly with less lead or sales generation capabilities. Real estate developers had to struggle initially by selling property, and generate more funds to build infrastructure.
Marketing Agencies of Pakistan
In Pakistan Zameen.com, Star marketing agency, Agency 21, Graana.com, Sapphire Builders and Associates are major marketing agencies which offers both traditional and social media marketing services. They can also offer services of selling your property online. There are also small marketing companies which can optimize your sales, your website and advertisement. Best thing about online marketing is that it gives you complete outlook of your sales generating from online sources.
In Pakistan there are now real estate marketing agencies which helps your project to advertise online, lead generation and sale of property with minimal charges. These online marketing agencies can easily be targeted to people of potential city, place, level of income, time of ads. These marketing agencies are mainly focusing on the social media presence of these projects with each and every detail. Even they have activated online Chat bot’s and call setup to talk with Customer representative which can answer your queries directly.
It can be done with the use of google ads, Facebook and Instagram ads. The power of Search Engine Optimization (SEO) has boosted digital marketing’s legitimacy, as a result, the real estate industry is now more powerful than ever.
It only shows to ads to those people who are interested in real estate or potentially buy in future. If we just write the word “best real estate investment in Islamabad”, you will find ads of different companies selling property whether they are good investment or not. But you will see their ads due to optimization of SEO.
Most people use Facebook, Instagram, YouTube and LinkedIn and company website. These resources are among the best lead generating and sales promoting platforms.
The majority of people in society utilizes Facebook. For promoting potential properties, Facebook is crucial. People from every age group, income bracket, gender, and ethnicity utilize the social media platform, which has a diverse user base. Because of this, real estate firms and brokers may use this feature of Facebook to use social media marketing to target potential buyers from a variety of backgrounds.
Agents and consultants may learn more about what their audience wants in a home, restaurant, or retail center thanks to Facebook’s commercial features. Facebook is the ideal platform for real estate companies. Additionally, Facebook advertising enable salespeople to focus on certain demographics and customers that exhibit. Facebook offers to upload photos, stories and videos about the project. Now developers upload drone shots, and weekly project development to its Facebook page.
Instagram is a fantastic venue for attracting new customers. High-resolution photos, short stories of a possible property that are appealing are attractive to potential house buyers and real estate investors. A large portion of the content uploaded on Instagram consists of fashionable photographs with some famous actors and actress. Instagram is the social media channel of choice for luxury and high-end real estate. Real estate brokers may instantly deliver brief updates thanks to Instagram stories, which are highly personalized.
YouTube
The majority of people don’t want to read long texts or visit website to search for every detail. As a result, they choose visual and oral research techniques to discover their intended outcome. As a result, YouTube is one of the best and most important channels for real estate agents, purchasers, and other clients. In YouTube, particular agent through video can guide about each detail of the project.
Websites
Some real estate developers build their own website and upload data of their project. They hire their own social media team also known as Marketing team which manages, upload content, and handle their different social media accounts and website. It is most suitable to those developers who don’t to share their data, clients, and other information to some other marketing agency.
Good website always guides its user to see every detail of their project on website as such name is the website of Sapphire Builder and Associates website where user can see the detail vision of company, its ongoing projects, photos, videos and future plans. You can contact the sales team directly through website for any queries.
