Animation is the future of the marketing industry for the majority of companies trying to create a competitive advantage with unique services. Though it has always been a part of business models, its evolution over the years is remarkable. From traditional to stop motion videos, video animation has taken a massive turn in changing the lives of companies with engaging videos. The 2d animation video maker was one of the first automated tools enabling companies and developers to make creative videos, including graphics that place the characters, objects, and people in a two-dimensional environment.
You can find them in movies, advertisements, cartoons, educational videos, marketing videos, games, etc. With the rapid development of technology, digitalization and automation have increased rapidly, raising the demand for animation worldwide. Organizations focus on providing promotional content through animation, increasing the conversion rate by 20%. The online animation makers have decreased the need for animators and agencies, facilitating users with an easy animation process using online tools that require no skills and knowledge. Hence, impacting the audience in various ways, including visual, kinesthetic, and auditory.
What is a 2d animation video maker?
The 2d animation works by creating the objects and characters in a two-dimensional environment, focusing only on the width and height. It is usually considered a traditional style of the 80s by putting all the frames together where one drawing or painting was followed by another but was slightly different from the previous one. This was done to create an illusion of movement where every second had 24 frames. Furthermore, to save time and effort, they put hand-drawn pictures together with the help of tools which made compiling much easier, saving time, cost and effort. This increased productivity which means companies could create more videos with a 2d animation video maker in less time.
Take the examples of Snow White and the Seven Dwarfs, Lion King, or Little Mermaid. These memorable movies have stood the test of time by still being the most attractive and engaging movies of all times. Moreover, creating drawings and painting on a digital platform became a fun task for users. The development process consists of three phases: pre-production, production, and post-production. Let’s look at these processes one by one to understand the animation process.
3 Phases of Animation Development Process
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Pre-production
The first or pre-production stage in the animation process deals with story writing. Here, the animators sit together to develop a story and write the story on blank paper, which guides the entire process. Once done, they design the characters depending on the storyline and their part. After this, they create a storyboard. They then choose color palettes and prepare the background. It is necessary as they need to select colors and backgrounds that fit well with the characters and the overall story. If any color looks out of context, the entire theme of the scene or the story itself will not be able to impact consumers. Thus, making it essential for developers to experiment with colors and backgrounds beforehand. Further, they record voice-overs to complete the preparation stage, which needs to be done right for an exciting result.
The written script often has all the visual actions and storyline well incorporated, each of the elements complementing each other to make the video a success. The story is the central part of any video production. It needs the utmost attention and often goes through editing phases before finalizing the story. Once done, the designers focus on characters, outlining the background, and preparing visuals for animation. All of this starts from sketching and ends up with beautiful designs. After which, colors are added to characters, background, objects, and lighting, making every action come to life.
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Production
The central part of the 2d animation video maker revolves around production, where everything is put together for the final results. It starts by gathering and putting materials together to produce a scene. This includes adding paint to the sketches, often related to backgrounds or characters. Further, it creates individual and character action scenes, traces, and paints on the 2d software, compositing and exporting. But that’s not it. The animators create an exposure sheet with all the instructions and guidelines to develop each scene. It has five parts, including:
- Actions and timing
- Dialogues and music
- Animation layers
- Backgrounds
- View perspective
Once it creates rough animation, the next stage cleans and polishes to move forward with tracing. Tracing is done in two ways. One by creating a new layer or doing it over the same layer with various colors. It then moves to the next step, known as inbetweening. This part focuses on making the animation smooth by adding additional drawing between two frames. It makes it look more realistic. In the last stages, the developers fully developed the frames for scanning by the computer if not drawn on digital media. Here all the compilation of the visual elements takes place in accordance with the exposure sheet. While compositing, animators add backgrounds, sounds frames, and other elements to bring the scene to life. Those created with software or online maker undergo rendering as videos after the compositing process end.
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Post Production
The final stage of any development process involves post-production, where all the editing occurs. This step deals with improving the animated video by adding more sound effects or voice-overs, which develops an emotional connection with the video or brand. After the final video, it is ready for rendering and exported in various formats. This leads to the final video masterpieces that we often see, including movies or video games.
Animation links to next-age technologies, where it is creating a buzz with its unique development and eye-catching storyline. It has helped organizations place their products more refined and professionally, attracting the target audience accordingly. Companies have moved from the traditional hand-drawn method to 2d animation video maker. Lastly, it provides a much easier and simpler solution to small and emerging businesses that cannot afford professional animation agencies.
