Trends In Social Networks That Will Mark 2023

The European summer is slowly coming to an end and we are landing in the last months of 2022, in what was a year marked by the (slow and expected) arrival of the post-pandemic stage.

As we all know, this health crisis meant a series of very important changes at different levels and not only in terms of health, but also socially and economically, among other aspects.

Cultural changes were also affected by this situation and technological innovations had to adapt to the global context. In this way, in these last two years we have witnessed the great growth of digital activity, both in electronic commerce as well as in the use of social networks.

Content creators are at their peak and with them also digital trends and strategies in social networks, which are increasingly varied and innovative.

Latest trends in social networks

That is why it will be time to analyze the 7 social media trends that already mark the current digital moment and that will be very important by the end of 2022.

Tik Tok, the social network of the moment

Since 2021, this social network has not stopped growing exponentially. In fact, it is getting closer and closer to the success of Instagram, today’s leading social network. The trend towards short-form videos is the main reason why TikTok has already surpassed one billion users.

At the beginning of this year, Tiktok ranked seventh among the most popular social networks in the world, being fourth without taking into account messaging tools such as Whatsapp.

One of its main advantages has to do with the ease of this platform to connect with its users through the personalization of content. Influencers and brands have an increasingly leading role in this social network that has already presented its “TikTok for Business” version, which will allow small and large companies to create content and advertising campaigns in a professional manner.

The end of 2022 will be very important for this social network that will undoubtedly mark a new era in social networks starting next year.

Instagram and its strategy based on Reels

From Instagram they have already made it official, their main strategy will be to prioritize publications in the reel format, which correspond to short 15-second videos and can be customized with different clips, effects and sounds.

Here we see how the growth of the TikTok social network and the consumption of short videos are no accident, and that is why Meta continues to adapt this social network so as not to become obsolete.

The importance of reels in Instagram’s strategy means a redesign of its interface, showing all content in “full screen”, a format similar to that offered by TikTok. Also check Descargar videos de Facebook

We have been seeing changes in the Instagram algorithm for a long time in the feed, where short video publications are prioritized over those still images that boosted the success of this social network years ago.

Goodbye to long videos

Continuing with the same theme, we will see how videos that last longer than 30 seconds will gradually be eliminated. IGTV has been completely replaced by Reels, in the same way that Facebook Watch is becoming less and less important in Meta ‘s strategy.

Another pioneering social network in audiovisual material, YouTube, has already introduced its new format, which corresponds to “YouTube Shorts”. This tool will allow the user to publish and edit videos less than 1 minute long, with the aim of creating more attractive and interesting content.

This tool also allows you to record videos in vertical format with your mobile, in order to create materials anytime, anywhere. Here we see how the different platforms are adapting to this new trend of saying goodbye to long videos…

Beyond the duration of the content, it is important to note that for it to be successful it must be entertaining, attractive and valuable for the followers of the brand or social network.

The importance of influencer marketing

Influencer marketing is in its fastest growing stage, and it is one of the strategies that cannot be missing from any digital marketing plan for a brand or company.

This type of strategy is very important since the followers of content creators usually listen to and respect the influencer, which is why if the segmentation is well done, great results can be achieved through this type of action.

This is an excellent research opportunity, to understand what consumers want and connect them with the leading social media influencers.

Although some time ago we thought of influencers as those users with thousands or millions of followers, it is important that we highlight the importance and effectiveness of micro influences today (no more than 10,000 followers).

These content creators are more natural and look more like “normal” users, which is why in many cases together with them we can achieve much more successful advertising campaigns than with celebrities or users with many more followers. In turn, micro influencers are much more accessible to companies of different sizes.

Social selling, more alive than ever

This is the most important moment for social commerce. One of the social media trends of 2022 is the purchase of products directly through the platforms.

We can find stores or catalogs on Instagram, Facebook or Pinterest. These platforms are constantly researching to improve the user’s shopping experience on their networks. According to various studies, the youngest users are the ones who most tend to acquire products through this channel.

Another growing trend corresponds to Live Shopping, a strategy that consists of selling a brand’s products through a live broadcast. China is the pioneer country of this trend, through social networks such as Douyin or Taobao.

The rest of the platforms, such as TikTok or Instagram, are beginning to integrate little by little into this initiative that seems to be a new variant for ecommerce for the year 2023 and that we will undoubtedly have to follow closely.

Brands and users working together as content creators

We refer to the User Generated Content. This trend has been growing for a long time and is essential for companies and brands to create a community that lasts over time and shows their loyalty.

Basically, the UCC consists of a greater interaction between the follower and an organization, where the brand motivates the user to create their own content, sharing it on their profiles so that others can also see it and thus be able to grow the community through these. referrals and successful outreach.

This personalized content and the interest on the part of a brand towards the user will allow followers to generate a bond of trust with it, which could mean being identified with the values ​​and generating a sense of belonging that is very important today.

Ads in networks of the big brands of shorter duration

Advertising campaigns must also be adapted to the context and are undoubtedly a trend in social networks for this year and the next. Brands will have to create shorter and shorter campaigns, since audiences tend to tire of advertising messages faster and faster.

Brands should focus on creating advertising content on the different networks, with personalization, relevance and novelty prevailing. Audience segmentation will continue to be important in campaigns in order to achieve the best possible results.